I was born and raised in New York and moved to Vienna with my family as a teenager. While studying Philosophy at the University of Vienna, I worked as a journalist, editor and producer for TV, print and online media. My employers included Condé Nast, Wiley Publishing, and the Associated Press. Starting in 2013, I wrote about business and startup-related topics for the Austrian daily Die Presse. In October 2015, I founded Home Town Media and launched its central product, Austria's leading English-language resource, Metropole. Home Town Media created digital and print products for companies in the DACH region and was closed in 2022. Since 2017, I have been on the board of the non-profit think tank AustrianStartups. Since 2022, I've been helping companies tell their story in words, pixels, images, video and experiences.