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My Work

The story so far

In my own words

I was born and raised in New York and moved to Vienna with my family as a teenager. While studying philosophy at the University of Vienna, I worked as a journalist, editor and producer for TV, print and online media. My employers included Condé Nast, Wiley Publishing, and the Associated Press. Starting in 2013, I wrote about business and startup-related topics for the Austrian daily Die Presse. In October 2015, I founded Home Town Media and launched its central product, Austria's leading English-language resource, Metropole. Since 2017, I have been on the board of the non-profit think tank AustrianStartups. Today, I help global media brands reach new audiences in words, pixels, images, video and experiences.  


Current positions

Falstaff International AG  |  Head of Falstaff International  | Dec 2023-present 

Fresh Labs GmbH  |  | Nov 2023-present  |   Co-Founder & CEO


Speaker  |  innovation, global mobility, tech, economy  |  Self-employed 

AustrianStartups   |   Non-Profit Think Tank   |   Aug 2017-present  |  Board


Home Town Media GmbH  |   Oct 2015-Feb 2022  |   Founder & CEO

Metropole   |  Magazine & Platform  |  Oct 2015  |   Founder & Publisher  |  Travel |   Aug 2014-2018  |  Co-Founder & Content Lead


Red Bull Media House  | Publishing |  Jun 2022-Apr 2023  | Intl. Sales & Partnerships


The Vienna Review Publishing GmbH   |   2011-2013  |   Managing Editor

Press TV   |   Vienna Correspondent   |   2007-2009  |   Producer 

Writing & Editing

Die Presse   |   Business & Startups   |   2013-2015  |   Journalist

Associated Press   |   Vienna Correspondent   |   2005-2011  |  Reporter 

Condé Nast Traveller   |   Vienna Correspondant   |   2006-2010  |   Journalist


The University of Vienna   |   Philosophy   |   Master's Degree (Mag. Phil) |  2012



Thesis   |   Philosophy of Economics   |  “Dealing with Disparity: How U.S. Thinkers Excuse Inequality in Capitalism Citing Adam Smith’s
The Wealth of Nations”


American International School Vienna  |  International Baccelaureate   |   2004


Austrian Startup Monitor  |   Home Town Media   |   Publisher

The Vienna Survival Guide Series   |   Home Town Media   |   Publisher

The Complete Guide to Austria   |   FrommerMedia   |   Co-Author

Vienna Day by Day  |   FrommerMedia   |   Author

Vienna and the Danube Valley   |   FrommerMedia   |   Co-Author

Europe for Dummies   |   Wiley Publishing   |   Co-Author

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