I was born and raised in New York and moved to Vienna with my family as a teenager. While studying philosophy at the University of Vienna, I worked as a journalist, editor and producer for TV, print and online media. My employers included Condé Nast, Wiley Publishing, and the Associated Press. Starting in 2013, I wrote about business and startup-related topics for the Austrian daily Die Presse. In October 2015, I founded Home Town Media and launched its central product, Austria's leading English-language resource, Metropole. Since 2017, I have been on the board of the non-profit think tank AustrianStartups. Today, I help global media brands reach new audiences in words, pixels, images, video and experiences.